Integration of Corporate ResponsibilityAligning Business Strategy with Corporate Responsibility American Water was founded on a responsible and sustainable approach to business. As a provider of water and wastewater services to our customers, having a corporate management approach oriented toward corporate responsibility is key to our long-term success and our ability to build trust with our stakeholders. Our approach to corporate responsibility begins with our core business priorities: providing safe and reliable drinking water; advancing innovation in water treatment and delivery; helping to ensure the health of our communities; and demonstrating the highest ethical business standards. We continue to deepen the integration of responsible practices into our overall business operations and our decision-making processes. As part of this integration, the company established a Corporate Responsibility Executive Leadership Council in 2008. The Council, consisting of the company’s senior-level executives, provides strategic direction and support for American Water’s overall corporate responsibility integration. The Council also regularly reviews and approves of corporate responsibility-related policies, plans, and goals. Additionally, our Corporate Responsibility Steering Committee, made up of representatives from a range of business functions, provides critical input toward the execution of corporate responsibility goals. The Steering Committee supports the development of corporate responsibility strategy and management systems, guides the development of policies and processes, sets performance measures, reviews progress, and recommends action. Critical focus areas for the Corporate Responsibility Executive Leadership Council and the Corporate Responsibility Steering Committee during 2010 included:
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