Our Vision, Values and Strategy

Our Vision

Our Vision is Clean Water for Life. 

It is a simple but powerful message that describes “why” we do what we do every day. Water is necessary for our customers’ health and wellbeing. “For Life” also means we are there day after day, providing this essential and critical service for a lifetime. We work hard in many ways to deliver clean water for life that is also safe, reliable, and affordable, because our customers, our employees, and those who invest in us deserve nothing less.

We believe the only way to do business is responsibly: delivering value to our customers, building strong communities, leveraging innovation to develop our industry, and supporting the expertise and dedication of our people.

Our Values 

Our five core values are the principles by which we work and live. They help us in the decisions we make every day. They also help us educate stakeholders about what the company is about and what it represents. Every day our employees live by this set of values, which are the cornerstones of our business culture.


Our first core value is Safety. Safety isn’t just a priority, strategy, or goal at American Water; those things can change over time. Our values don’t change, and neither will our commitment to safety.


You know what it feels like to trust someone. Our customers put their trust in us every day,
and each of us trusts that the person working with us will do his or her job in the right way and be there when needed.


We see teamwork exemplified across our business. We promote and support a diverse culture, which works together to meet common goals. We hold each other accountable and challenge each other to reach the best decisions, in order to ensure we meet our commitments to the communities we serve and deliver the high-quality service that our customers have come to expect.

Environmental Leadership

What we do makes a difference in people’s lives; we provide a life-sustaining product and service. Being responsible for water and water services means that we have to ensure the sustainability of these critical services. Going back to our vision, clean water does not happen without environmental leadership. From those in the field who help ensure water quality to those in our offices who committed to using less paper or using less energy, each of us plays a role.

High Performance 

We know what high performance looks like too. A great example is the quality of the water we provide. When it comes to complying with strict federal regulations for delivering clean, quality drinking water, we’ve consistently scored among the highest of all water providers, public or private. Also, we know that we are the best water and wastewater utility in the country and that we deliver clean, safe, reliable, and affordable water and water services.

Our Strategy

Our vision and values drive our company strategy. We have developed our “strategy wheel” that illustrates “what” we must do to reach our vision and be successful. It features five key focus areas for our business. Each area has associated performance aspirations and goals, designed to deliver continuous improvement over the coming years.

These strategy areas when successfully executed will enable us to truly provide “Clean Water for Life”.


Our customers are at the center of everything we do, helping us to shape our strategic priorities. We seek to provide them with reliable access to clean, safe, and affordable water, reflecting the value of water in everyday lives. Delivering exceptional service requires a regular dialogue with our customers to understand and meet their expectations.


The safety of our employees and our customers is the number one focus for American Water. We want every employee to choose safety on every job, every day, and for our customers to feel safe in the knowledge that their water supply is of the highest quality.


Maintaining an environment where our people feel valued, included and accountable is critical to our ability to serve our customers every day. We are working together to create an environment where every employee can live up to their fullest potential and feel confident that what they do directly contributes to helping the company stay strong and grow.

Technology and Operational Efficiency

Our technology and operational efficiency strategy helps to ensure we are continually finding better ways to do business and providing the best services at affordable costs for our customers.


We believe that when companies grow, they can invest more in creating stable jobs, training, benefits, and infrastructure. It also ensures the owners of our company, our shareholders, continue to invest in our company.